Its a fact many aren't aware of. Harrods, the central London mega store actually began as a wholesale grocers' and tea merchants in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, and as a watch geek - they have it all! And one brand I have long admired is IWC Schaffhausen. It is the year of the Da Vinci which launched earlier in the year at SIHH. And if you are yet to get hands on with the watch this new collection will be brought to life in Harrods’ Fine Watch Room for the month of May, with a unique pop up exhibition.
Created exclusively for Harrods, the unique setting of specially designed showcases and elegant graphics will give customers and time piece enthusiasts a glimpse into the new Da Vinci Collection, a modern interpretation of the iconic IWC designs from the 1980s.
Im told that the great Leonardo Da Vinci himself was inspired by the harmonious symmetry of the 19 intertwined circles, studying its mathematical properties and nuances in his quest for the code of beauty. In keeping with this hidden code, a kaleidoscope photo booth will be positioned in the centre of the fine watch room and will allow passers-by to take a photograph of themselves with the geometric elements of the intertwined “Flower of Life” design being reflected back. Other pieces from IWC’s Portofino and Pilot collections will also be on display for customers to experience the breadth that IWC has to offer.